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An objective and constructive approach to assessing the customer value proposition across each touch point of the customer journey.
An objective and constructive approach to assessing the customer value proposition across each touch point of the customer journey.
Selection of Mystery Shoppers
Selection of Mystery Shoppers
Ensuring that we have the right perspective evaluating the experience is critically important.
Our objective is to ensure that the profile is inline with your current target market as well as those you are looking to attract to the establishment.
Our shoppers are fully briefed before the fact and are aware of the current expectations.
Scope of the Audit
Scope of the Audit
The mystery shopper assesses the full shopper journey from arrival to departure.
Measurement Methodology
Measurement Methodology
Quantitative and Qualitative measurement is conducted by the mystery guest.
We use the quantitative approach to track progress from one audit to the next. Our qualitative research allows the mystery guest to convey the narrative/story of the experience and how the various touch points worked as one experience.
Frequency of the Audits
Frequency of the Audits
We conduct a per-store mystery shopper audit once per quarter.
This frequency allows us to establish a true reflection of the standards across the relevant variable indicators.
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